Tech Agenda

Tech Conference Agenda

09:00 - 09:20 Arrival of Delegates

09:20 - 09:55 Presentation: “Qatar Sport Business Cluster: Window of Opportunities” by Ministry of Economy and Commerce in Qatar - Saud Abdullah Al Attiyah, Executive Director, Economic Policies & Research

10:00 - 10:15 Opening Ceremony in Exhibition Area

10:45 - 11:00 Presentation: “Updates on the 2022 FIFA World Cup Stadiums” by Supreme Committee for Delivery & Legacy – Ghanim Ali Al Kuwari, Competition Venues Executive Director

11:00 - 12:20 Topic 1: Digital Stadiums and Fan Engagement


• Kenneth E. Martin (Cisco, Executive Director Global Sales, Sports and Entertainment, Consumer Industries)

• Kevin O'Riordan (IBM, Global Engagement Lead, Sports, Media & Entertainment)

• Francesco Norante (Leonardo Security & Information Systems, Head of Strategic Marketing, Sports & Major Events)

• Daniel Mehaffey (Microsoft, Digital Innovation & Transformation)

• Ibrahim M. Jaidah (Arab Engineering Bureau (AEB), CEO/Chief Architect)

Moderator: Ryan Bowd (Josoor Institute, Consultant)

12:30 - 13:00 Networking Session

13:00 - 14:00 Lunch

14:15 - 15:15 Topic 2: The Impact of Disruptive Technologies on Sports


• William Kopp (Cisco, Director of Architecture/Innovation/Sports and Entertainment)

• Krishnakumar Kottekkat (Aspire Zone Foundation, Manager - IT Strategy & Operations)

• Dina Tamimi (Honeywell, Director of Smart Cities, Mega Events and Vertical Industries, High Growth Regions)

• John Short (IBM, Sports and Entertainment Practice, Global Business Development Executive)


Moderator: Michael J Hershman (ICSS, CEO)

Topic 1: Digital Stadiums and Fan Engagement

New technologies have changed the fan experience at stadiums and venues like never before. In addition, expectations of the millennial generation of fans have increased. They want to be at the centre of the action and therefore stadiums need to reach and engage each fan in a personalized way to encourage attendance at live matches.


Kenneth E. Martin
Cisco, Executive Director Global Sales, Sports and Entertainment, Consumer Industries

Kenneth joined Cisco in 2005 and is a principal founder of the Sports and Entertainment Solution Group (SESG), establishing a vertical focused on driving Digital Transformation in the Sports and Entertainment industry through the innovation and development of solutions tailored to meet the unique needs of sport and entertainment venues around the world. He has more than 20 years of experience in the high-tech industry, and formerly managed global enterprise theater (GET), multi-national, and global accounts teams at EMC Corporation.

Kevin O'Riordan
IBM, Global Engagement Lead, Sports, Media & Entertainment
Kevin is the Global Engagement Lead at IBM iX with a focus on the Sports, Media & Entertainment industry. He previously worked as the Head of Partnerships for Liverpool Football Club and with a number of sports marketing agencies in the UK such as Fast Track, where he managed the account for Lucozade Sport, which was the agency’s largest sponsorship property at the time. Kevin is also a member of the FIFA Master alumni.

Francesco Norante
Leonardo Security & Information Systems, Head of Strategic Marketing, Sports & Major Events
Francesco led Leonardo’s team during the 2014 Commonwealth Games in Glasgow where Leonardo was awarded for the delivery of security technologies infrastructures for 21 venues. Previously, he was Director of Security Integration and Strategic Planning for the 2010 Winter Olympics Games in Vancouver and Head of Organizing Committee Games Security and Planning Integration at the 2006 Olympic Games in Turin. Since 2003 he has been a permanent participant in the International Permanent Observatory on Security Measures for Major Events, organized by the United Nations Interregional Crime and Justice Research Institute.


Daniel Mehaffey
Microsoft, Business Architect, Digital Innovation & Transformation

Daniel is a Business Architect within Microsoft Digital Innovation focusing on accelerating Digital Transformation with customers, whilst enabling them and the wider Microsoft network to apply innovative strategies to solve hard problems. Dan also works closely with the Microsoft Sport’s Digital Platform team and represents their fantastic work in front of clients and as an evangelist to wider audiences. Dan previously worked in an Innovation team at PwC, indexing on Artificial Intelligence and its potential to transform industries. His team identified disruptive start-ups working with emerging technologies (AI, blockchain, VR, AR) and created commercial propositions for clients to take out costs, generate revenue or transform the way they work.


Ibrahim M. Jaidah
Arab Engineering Bureau (AEB), CEO/Chief Architect
Ibrahim ranks as a pioneer of a new architectural movement which combines the far-reaching influences of Islamic art with modern style creating memorable landmark structures that are helping to shape the developing State of Qatar. He acquired the Arab Engineering Bureau (AEB) in 1991 and under his leadership, AEB has evolved into a leading architectural design consultancy operating across the Middle East and Southeast Asia. Since 1991 his firm completed more than 1500 projects, which he has personally overseen. One of his projects is the design of Al Thumama Stadium.


Ryan Bowd
Josoor Institute, Consultant
Ryan is an award winning strategic sport management, events, marketing and PR practitioner, who mixes a professional life of communications practice and academic teaching and learning. Currently he acts as a consultant and advisor to several key organisations and individuals in the UK, Europe and GCC region including the Josoor Institute in the areas of sport and event business and or education. In his previous role as Director of Education for the Josoor Institute, he helped to launch the Josoor Institute and deliver programmes in sport and events to over 1500 delegates from over 90 countries on professional development workshops, bespoke programmes and the institutes flag ship professional certificate and diploma programmes, as well as helping to launch and manage research and consultancy activity.

Topic 2: The Impact of disruptive Technologies on Sports

From artificial intelligence to virtual reality, disruptive technologies have fundamentally changed our daily lives and the way the world operates. Sport is no exception and the implications of these technologies are going to have a significant impact on various aspects of the fan experience, team performance and venues.


William Kopp
Cisco, Director of Architecture/Innovation/Sports and Entertainment
William joined Cisco in 2006 and was the first architect with the Sports and Entertainment Solution Group (SESG), establishing architectures for converged Venue networks, High Density Wireless networks and IPTV for the Sports and Entertainment industry. His industry knowledge resulted in the incubation and development of a number of Cisco solutions including the Cisco Connected Stadium architecture, Cisco High-Density Wi-Fi, Cisco StadiumVision™, and Cisco StadiumVision Mobile. He has been a key member of a variety of internal councils and boards responsible for Cisco’s success in the Sports and Entertainment, Connected Real Estate, and Safety and Security Market Adjacencies.

Krishnakumar Kottekkat
Aspire Zone Foundation, Manager - IT Strategy & Operations
Krishnakumar is a holder of a Master's degree in Information Systems from University of Hull Business School, England. He has more than 20 years of experience in the high-tech industry. He has managed a vast array of projects in multiple domains and also has worked in advisory and consulting in the IT world. Krishnakumar led the Connected Stadium Project with Cisco for “Qatar 2022 World Cup” involving the development of business capability blue prints, technology road maps, and service catalog for futuristic stadium technologies requirements. He has also pioneered the set-up of Aspire Zone as a Center of Excellence in Sports Technology, focused on standardizing best practices in sports technology and helped establish it as a global reference for best practices in Sports Technology.

Dina Tamimi
Honeywell, Director of Smart Cities, Mega Events and Vertical Industries, High Growth Regions
Dina has nearly twenty years of experience in Global Fortune 100 companies in the United States, Latin America, Europe, the Middle East, Africa and Russia/CIS. For the past year, she has been leading Honeywell’s Smart Cities, Mega Events and Vertical Industries team, driving value proposition development, client and partner relationships and developing and driving Honeywell’s strategy as a global smart cities leader. Prior to joining Honeywell, she was with Cisco and developed Cisco’s strategy and value proposition in sports events including the 2010 and 2014 FIFA World Cups, the 2012 and 2016 Summer and the 2014 Winter Olympics.

John Short
IBM, Sports and Entertainment Practice, Global Business Development Executive
John has over 30 years of experience in the information technology services profession. He is focused on developing solutions for clients in the Sports and Entertainment industry that involve creating a single IT platform for Fan Experience, Team Performance and Venue Optimization in stadiums, arenas, and multi-use venues. He works with clients, sales teams, and business partners globally to create unique solutions for personalizing fan or guest engagement through pervasive network infrastructures that leverage analytics to deliver a relevant personalized experience.

Michael J Hershman
International Centre for Sport Security (ICSS), CEO
Michael is Group CEO of ICSS - an independent and non-profit organisation at the forefront of efforts to safeguard sport. An internationally recognized expert on matters relating to transparency, accountability, governance, litigation and security he founded the Fairfax Group in 1983 and since then he has been retained by governments, corporations, non-governmental organizations and international financial institutions to assist on matters relating to transparency and accountability in governance and compliance. He co-founded and served on the Board of Directors of Transparency International, the largest independent, not-for-profit coalition promoting transparency and accountability in business, government and civil society. He is a founder of the International Anti-Corruption Academy and served for 14 years as Vice Chairman of the Interpol Group of Experts on Corruption.